Relay AI
Start free
Your AI front desk, 24/7

Every call answered. Every lead captured. Never miss business again.

Relay AI answers your calls and chats around the clock — it captures and qualifies leads, books appointments, and follows up while you do the work. Live in days, from $100/mo.

Start free Book a call
Self-serve or done-for-you
Answers 24/7, books the job
White-label AI platform for agencies

Run an AI agency. Every client from one console, under your brand.

White-label the Relay platform — spin up a client, build their AI bot, and bill them monthly. You keep the client, the brand and the margin; we power it underneath. Wholesale from $39/client + $99/mo.

Become a partner Book a partner call
White-label & multi-client
You keep the margin, we run delivery
Relay Assistant
Online now
2:14 AM
Hi — I think my basement is flooding. Can someone come out tonight?
Yes — we have an emergency crew available. What's the property address, and is the water still rising?
418 Marsh Lane. Yeah, it's getting worse.
Got it. I've flagged this as urgent and booked a crew for 2:45 AM. You'll get a text confirmation now. 🚚
Type your message…
Lead captured & qualified
Emergency · booked in 41s

Purpose-built for service businesses across North America

HVAC & Home ServicesDental & OrthodonticsRoofing & RestorationLaw & Professional ServicesProperty ManagementAuto & Detailing HVAC & Home ServicesDental & OrthodonticsRoofing & RestorationLaw & Professional ServicesProperty ManagementAuto & Detailing
$100/mo
To get started
Instant
Replies, not callbacks
24/7
Always answering
8
Live demos you can talk to

How it works

From first message to closed deal — on autopilot.

We handle the build and the AI. You handle the customers we bring you.

01

We build your AI assistant

We train it on your services, pricing, hours, and FAQs — then embed it on your site in a single line of code.

02

It answers & qualifies 24/7

Every visitor gets an instant, on-brand reply. Relay asks the right questions and screens out tire-kickers.

03

Leads land in your dashboard

Qualified leads arrive with full context, plus SMS and email alerts so your team can jump on hot ones fast.

04

You close more

Faster responses win more jobs. Relay books appointments and hands off to a human whenever it's needed.

The platform

Everything you sell, in one place.

The full agency stack under your brand — AI agents, a multi-client console, a real website builder, an automations marketplace, outbound outreach, hosted sites & domains, self-serve billing, and the infrastructure it all runs on. Bundle it, or sell each piece on its own.

from $99/mo

AI Agents

The 24/7 AI front desk: embeddable agents that answer, qualify, and capture leads — trained per client, with live per-industry demos out of the box.

included

Multi-client Console

Run every client workspace — bots, leads, pipelines, and knowledge bases — from one dashboard, with roles that keep the right people in the right places.

New

Website CMS

A real, WordPress-style block builder — multi-page sites, drag-to-reorder sections, a media library, per-page SEO and draft/publish, with your bot embedded. Included on every plan.

from $9/mo

Automations Marketplace

One-click automations that fire on your leads — AI follow-up sequences, Slack/Telegram/email alerts, and CRM webhooks. Each install provisions a real, firing workflow.

from $12/mo

Outreach & Phone

A managed US number and an outbound cockpit wired into Relay — call routing, scripts, and lead-list building that feed straight back into the pipeline.

from $6/mo

Hosted Sites & Domains

Ship each client a hosted site on their own custom domain — guided DNS, real verification, and auto HTTPS, all served through the platform.

included

Self-serve & Billing

Clients sign up, pick a plan, and pay — then auto-provision and go live on their own. Every metered add-on rolls straight into billing and your margin.

from $29/mo

Dedicated Infrastructure

Need isolation? Rent a dedicated, per-tenant environment — your own compute, queues, and database — in the region you pick, provisioned and managed by us.

See plans & pricing Book a call with our AI

Product

Relay is a multi-tenant dashboard. Spin up a workspace per client, build their AI bot, feed it a knowledge base, and watch qualified leads land in a shared inbox and pipeline — with roles that keep the right people in the right places.

Everything a front desk does — without the front desk.

Multi-client CRM

A separate workspace per client, each with its own leads inbox and drag-and-drop pipeline. Switch clients in one click; data stays isolated.

Per-client AI bots

Give every client their own assistant, tuned to their voice, services, and hours. It answers 24/7, qualifies intent, and hands off to a human when needed.

Per-client knowledge base

Feed each bot the client's service pages, price sheets, and policies. Edits re-index automatically, so answers stay accurate and never go off-script.

Self-serve builder

Build a client a hosted landing page with a bot baked in — or grab a one-line embed snippet to drop the assistant onto their existing site. No developer required.

SMS & email lead alerts

Get pinged the second a qualified lead comes in — by SMS on Growth and Scale, by email on every plan — so a hot prospect never waits on a callback.

Roles & RBAC

Invite teammates as Owner, Admin, or Agent. Role-based access controls who can see leads, edit bots, and manage billing across every workspace.

See it live

Real assistants, real industries. Try them yourself.

Each demo is a working Relay assistant on a fictional business. Open one and start chatting.

Flagship
Sterling & Roe injury law office
Open live site

Sterling & Roe Injury Law

Our premium hosted client site — real branding, photographed, with a live AI intake agent that captures cases 24/7.
Law firm office
Open demo

Law Firm

Intakes injury cases, screens conflicts, and books consultations 24/7.
HVAC technician
Open demo

HVAC

Dispatches emergency repairs and books tune-ups across service areas.
Dental clinic
Open demo

Dental

Handles new-patient intake, insurance questions, and appointment booking.
Roofing work
Open demo

Roofing

Captures storm-damage claims and schedules free inspections instantly.
Med spa treatment room
Open demo

Med Spa

Books facials & consults, answers pricing, and fills last-minute openings.
Plumber at work
Open demo

Plumbing

Triages emergency leaks, quotes common jobs, and dispatches a plumber fast.
Auto repair shop
Open demo

Auto Repair

Books diagnostics, explains repairs in plain English, and schedules service.
Rooftop solar panels
Open demo

Solar

Qualifies homeowners, estimates savings, and books free solar consults.

Don't see your industry?

Electrical, landscaping, pest control, contracting — if you take calls, Relay can answer them. Let's build yours.

Book a call

Sell online

AI-powered storefronts, built and run for you.

Full catalog, cart and checkout with an AI concierge that sells 24/7 — launched from a template in days, not months. Every store below is live: browse it, add to cart, talk to the concierge.

E-commerce plans
1

Tell us what you sell

A 15-minute brief: your products, your style, how you take orders today. A price list and photos are enough — no spreadsheets required.

2

We generate the store

Catalog, collections, product pages, brand palette and copy — generated from your material on our engine, then polished by a human eye.

3

The concierge learns it

An AI concierge is trained on your catalog and policies — it answers, recommends, upsells and captures orders in chat, 24/7.

4

Live in days

Hosted storefront with cart, checkout and an owner admin. You review it, we launch it — days from brief to first order, not months.

Warm luxury furniture showroom
Open live store

Maison Loop

Furniture & home — warm bronze/espresso luxury, made-to-order catalog.
Specialty coffee beans
Open live store

Roast Collective

Coffee & specialty food — terracotta/cream, small-batch artisan voice.
Streetwear apparel rack
Open live store

Field Supply

Apparel & streetwear — bold monochrome with one accent, editorial voice.

How a store gets built, start to finish

Walk through Maison Loop — our demo furniture store, built on the same engine your store would be, AI concierge included.

Walk through the build

Live dashboard

Your command center — click around.

This is the real Relay dashboard, running right here on the page — the same layout your agency logs into. The figures in it are sample data for a fictional agency, not our results or anyone's. Switch tabs and click around. No sign-up needed.

Interactive demo · sample data
app.relay.ai/dashboard Sample data — not our results

Overview

Across 3 client workspaces · today, Jul 8

Live · updated 30s ago
New leads today
9
+18% vs yest.
This week
63
+11% WoW
Conversion
36.4%
+3.1pt
Managed MRR
$42.8k
+$3.2k this mo.
Lead volume · last 14 days Captured
Jun 25Jul 1Jul 8
Response time
Instantevery message
The assistant answers as the message arrives — day or night
AI assistants
3 online · all healthy
Recent leads last hour
MR
Marcus Reyes
Halloran & Reyes · Personal injury · 2m ago
New
DW
Diana Whitfield
Northgate Heating & Air · AC dispatch · 11m ago
Contacted
AC
Aaron Cole
Brightwater Dental · New patient · 27m ago
Qualified
PN
Priya Nair
Northgate Heating & Air · No-heat call · 41m ago
Qualified

Interactive read-only demo. Data and businesses are fictional. Nothing here saves or sends.

Founding clients

Be one of our first ten.

We're onboarding a small founding cohort now. Get set up with us directly, lock your launch pricing for good, and help shape what Relay automates next.

Founding rate, locked

Keep your launch pricing as we grow. Founding clients never pay more than the day they joined.

Set up with us directly

No support queue. We build your AI agent around your business, your calls, and your FAQs before you go live.

Shape the roadmap

Tell us what to automate next. Founding-client feedback goes straight to the top of what we build.

The math

It pays for itself with one job.

Around a quarter of calls to local businesses go unanswered. Relay answers every one — so a single booking you’d have missed more than covers the whole month.

1 in 4 calls goes unanswered
A typical local business 75% answered 25% missed With Relay Every call answered · 100%

That missed quarter is bookings walking to a competitor. Relay answers day, night and weekends.

One booking pays for the month
Relay — what it costs $100 / mo One booking you’d have missed* $300+ 3× your monthly cost, from a single job.

*Illustrative — your ticket size sets the real number.

Pricing

Simple monthly pricing. No lost-lead tax.

Every plan is self-serve — build your agents, run your clients, and start billing the same day. Add automations, hosted sites, and dedicated infra as you grow. Cancel anytime.

Pay annually and get 2 months free — ~17% off every plan & add-on.

Starter

For a single business that never wants to miss a lead again.

$99 /mo
Start free
  • 1 AI bot
  • 1 client workspace
  • 1 seat
  • Website CMS, builder & knowledge base
  • Email lead alerts
Most popular

Growth

For growing businesses with multiple brands or locations.

$249 /mo
Start free
  • 5 AI bots
  • 5 client workspaces
  • 3 seats
  • Everything in Starter
  • SMS + email lead alerts

Scale

For agencies running a client book under their own brand.

$499 /mo
Start free
  • 50 AI bots
  • 50 client workspaces
  • 10 seats
  • Everything in Growth
  • Roles & RBAC across all workspaces
For agencies & product owners

White-Label & Self-Hosted

Custom

The whole platform as YOUR product — your brand, your pricing, your customers. We install it on your infrastructure, hand over the keys, and keep it updated. Full source-code license available.

Contact us

Add-ons & upgrades

Stack anything on top of your plan, self-serve. Buy more capacity, go white-label, or hand a client dedicated infrastructure — each one metered into billing.

See the full catalog
Custom domain $6/mo

Connect a client's own domain — managed DNS, real verification, auto TLS.

Extra Bots pack $19/mo

+5 AI bots on top of your plan. Stacks — buy as many as you need.

Extra Clients pack $29/mo

+5 managed client workspaces above your plan's cap. Stacks for a growing book.

Remove branding $49/mo

Remove all “Powered by Relay” branding across every hosted site and widget. Full white-label is its own plan above.

Automations from $9/mo

One-click follow-ups, alerts and CRM sync from the automation marketplace.

Outreach & phone from $12/mo

A managed US number and outbound extras wired into your pipeline.

Dedicated infra from $29/mo

An isolated, per-tenant environment we provision and manage for a client.

Done-for-you setup $199 once

We build your first bot, hosted site and lead capture end-to-end.

Also available: Token overage packs ($9/mo per +1M tokens) and Priority support ($29/mo). Every recurring add-on is 2 months free on annual billing.

All plans include the website CMS, self-serve builder and knowledge base. Prices in USD; monthly or annual (2 months free).

FAQ

Questions, answered.

How long does it take to go live? +

Same day. Relay is self-serve: create a workspace, build a bot in the visual builder, paste in your services and FAQs as its knowledge base, then either publish a hosted landing page or drop the one-line embed onto your existing site. No new software for your team to learn.

Will it sound like a robot? +

No. We tune the tone to match your brand — warm and reassuring for a dental office, fast and direct for emergency HVAC. It's trained only on your business, so answers stay accurate and on-brand.

What happens when someone needs a real person? +

Relay hands off seamlessly. When a conversation needs human judgment, it collects the details, flags your team by SMS or email, and passes along the full transcript so nobody has to repeat themselves.

Do I need to change my website or phone system? +

No. Relay embeds on your existing website with one line of code and works alongside whatever phone setup you already have — or you can publish a Relay-hosted landing page instead. Captured leads live in Relay's own CRM: a shared inbox and pipeline you can work right in the dashboard.

Can I manage more than one business? +

Yes — that's the whole point. Relay is multi-tenant: each client gets its own workspace, bot, knowledge base, and leads, all isolated from the others. Growth includes 5 bots, 5 client workspaces and 3 seats; Scale includes 50 bots, 50 workspaces and 10 seats — and you can stack Extra Bots or Extra Clients packs on any plan. Agencies run every client from one login with role-based access.

What else can I sell besides the AI agent? +

Relay is a whole shelf of products. Beyond the agents, you get a real WordPress-style website CMS (multi-page sites, block editor, media library, SEO), an automations marketplace (clients buy pre-built workflows that install and fire for real), outreach with a managed US phone line, self-serve sign-up and billing so clients pay and auto-provision themselves, hosted sites on their own custom domains, and — when a client needs isolation — a dedicated environment rented through us. Sell them bundled or à la carte, all under your brand.

Is my customers' data secure? +

Yes. Conversations are encrypted in transit and at rest, and lead data is only ever shared with you. We never sell data or use your customers' conversations to train third-party models.

What if I want to cancel? +

Plans are month-to-month with no long-term contract. Cancel anytime — we'll help you export your lead history on the way out. Most clients stay because the leads pay for it many times over.

Launch your AI agency this week — not next quarter.

Spin up your first agent free, sign up your first client, and start billing today — or book a 20-minute call and our AI will walk you through it.

Start free Book a call