A complete e-commerce build shipped on Relay: storefront, AI shopping concierge, owner admin and a live Command Center. Everything below is running on this platform right now — click through it the way a client would.
A furniture business — one owner, a small made-to-order range, orders arriving by phone and DM — wanted to sell online without changing how they work. No warehouse software, no team to train, no time to answer the same sizing questions every evening. They needed a store that looks like a big brand, answers customers by itself, and reports back in plain numbers.
Four surfaces, one build, five days. Each card links to the live Maison Loop instance.
Full catalog with nested categories, cart and checkout, editorial brand story, blog, reviews, wishlist, gift cards and referrals — in the client's own colors, on warm premium chrome.
Open the live storefront →A concierge trained on the catalog answers sizing and firmness questions in the visitor's language, recommends products, and quietly captures the lead — name, contact, what they want. Open the chat bubble on any store page.
Try the AI product finder →Products, categories, pages, promos and settings — editable by the owner in a plain admin, no login ceremony, no training course. Every change reflects on the storefront immediately.
Open the store admin →Today's sales, orders, concierge leads, low-stock alerts and top products — a live owner dashboard the client checks from their phone, with zero spreadsheets.
Open the Command Center →Nobody bought a $1,000-a-month store on day one — and nobody had to. The build was sold up the standard Relay offer ladder, one comfortable step at a time:
Step 1 — Site + Bot, $100. A hosted site with the AI concierge answering questions and catching leads. Small enough to say yes to in one conversation; live before the week was out.
Step 2 — Managed Store, $500 setup + $249/mo. Once the bot was catching real customers, the full storefront: catalog, cart, checkout and the owner admin — set up, hosted and maintained.
Step 3 — Growth Partner, $500 setup + $990/mo. The everything tier: the Command Center, ongoing improvements, and us acting as the store's dev team so the owner keeps doing what they did before — just with an online business attached.
Each step paid for itself before the next one was offered. That is the whole sales method: show the previous step working, then offer the next.
Maison Loop proves the build — here it is wearing two completely different brands.
Specialty coffee · artisan
Roast-level categories, brewing gear and subscriptions on a warm terracotta palette.
View live store →Streetwear · editorial
Tees, hoodies and outerwear with size/material options, bold monochrome + one accent.
View live store →Everything in the Maison Loop build ships with Relay. Start with a demo store for your first lead, and walk them up the same ladder.
Maison Loop is our reference build — names changed, everything else is real.