Product decision system

From a rough idea to an economically defensible MVP.

Rebuild the proposition, model recurring economics, set the smallest credible scope, then leave with a client-ready brief.

Product thesis

Rebuild

Clarify who buys, what hurts, and why this product wins.

Use the reference as evidence, not a template. State the new product in plain language.

Reference product URLThe product or workflow you are rebuilding.Working product ideaSpecific enough for a client to remember.

A credible product starts with one painful job and one measurable promise.

Target buyerCostly pain

Product promise

Separate who uses the product from how value is delivered and priced.

Audience

B2BA company or operator pays.B2CAn individual consumer pays.HybridBusiness payer, consumer user.

Pricing motion

CopilotSoftware assists a human operator.AgentSoftware completes a bounded outcome.AI serviceSoftware plus managed delivery.

Next: turn the promise into recurring economics.